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MyPoints.com, Inc. (ticker: MYPT, exchange: NASDAQ) News Release - 24-Jan-2000

StarMedia Network and MyPoints.com Announce Exclusive Strategic Alliance To Create the First Internet Loyalty Program For Spanish- and Portuguese-Speaking Audiences in Latin America

Internet Loyalty Program Will Enable StarMedia Network Users to Earn Reward Points for Shopping Online, Registering for Services, and Responding To Targeted Marketing Offers, Among Other Actions

NEW YORK, and SAN FRANCISCO, Jan. 24 /PRNewswire/ --StarMedia Network (Nasdaq: STRM), the leading Internet media company for Spanish- and Portuguese- speaking audiences worldwide, and MyPoints.com (Nasdaq: MYPT), a leading developer of Internet direct marketing services and loyalty infrastructure, announced today an exclusive strategic alliance to build and operate the first Internet loyalty program for Spanish- and Portuguese- speaking audiences in Latin America.

The customized program will provide StarMedia Network properties and merchant partners with a turnkey incentive solution, enabling them to reward users with redeemable points for a variety of online actions, including purchasing products and services online, registering for services and responding to targeted marketing offers.

The program will offer Spanish- and Portuguese-speaking Internet users with additional incentives to keep coming back to StarMedia Network properties. Reward points in the program will be redeemable for a wide variety of products and services.

"We are constantly looking for new ways to provide our audience with a superior online experience," said Fernando Espuelas, Chairman and CEO, StarMedia Network. "Our alliance with MyPoints.com, the established leader in the Internet loyalty field, will create an incentive program that rewards our users for interacting with Starmedia Network properties and our merchant partners. This is yet another reason for Spanish- and Portuguese-speaking Internet users to keep coming back to StarMedia."

"International growth is one of MyPoints.com's key strategies, and StarMedia Network is the world's leading Internet media company serving the fast-growing Spanish- and Portuguese- speaking Internet audience worldwide," said Steve Markowitz, Chairman and CEO of MyPoints.com. "We look forward to providing StarMedia's vast international audience with the opportunity to earn rewards points for their online activities."

MyPoints.com incentive programs have received wide acceptance in the U.S., where it currently serves more than 6 million registered members and hundreds of leading advertisers and partners.

The incentive program, named StarMedia Puntos/Pontos, will target the growing online population in Latin America. According to a 1998 study by Audits & Surveys Worldwide, there are approximately 15 million Spanish- and Portuguese-speaking Internet users in Latin America.

About StarMedia Network

StarMedia Network is the leading Internet media company targeting Latin America and other Spanish- and Portuguese-speaking markets worldwide. The Company is committed to providing Spanish and Portuguese speakers with a complete selection of services and products that take full advantage of Internet technologies. StarMedia Network operates StarMedia (www.starmedia.com), the leading global online community for Spanish and Portuguese speakers; Periscopio (www.periscopio.com), a powerful information portal for Spanish speakers worldwide; LatinRed (www.latinred.net), one of the largest Spanish language online communities; OpenChile (www.openchile.cl), a local Chilean portal; Cade? (www.cade.com.br) and Zeek! (www.zeek.com.br), two of the leading online directories in Brazil; StarMedia Broadband, the company's broadband services arm; and StarMedia Mobile, its wireless division. Founded in 1996, the company employs over 700 people with operations throughout Latin America, the U.S. and Spain.

NOTE: StarMedia, StarMedia Network and StarMedia's logos, product and service names are registered trademarks of StarMedia Network, Inc.

This press release contains statements of a forward-looking nature relating to future events or future financial results of StarMedia Network. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In calculating such statements, investors should specifically consider various factors which could cause actual events or results to differ materially from those indicated from such forward-looking statements, including the matters set forth in StarMedia Network's reports and documents filed from time to time with the Securities and Exchange Commission.

About MyPoints.com

MyPoints.com is a leading developer of Internet direct marketing services and loyalty infrastructure, serving more than six million members and hundreds of leading advertisers and partners. The Company's database-driven direct marketing service, MyPoints(R), offers direct marketers an approach to Internet advertising that integrates targeted email and Web-based offers with incentives to respond to those offers. Points earned in the program may be redeemed for a wide variety of products and services, such as travel awards, gift certificates and prepaid phone cards, from more than 50 brand-name rewards providers. MyPoints.com also offers a line of business-to-business e-commerce infrastructure products, including custom Internet loyalty programs based on the Company's proprietary rewards technology -- the Digital Loyalty Engine(TM). MyPoints.com has been chosen to power custom loyalty programs for leading Internet companies such as About.com, Prodigy, StarMedia Network and ZDNet. MyPoints.com has sales offices in cities nationwide. For direct marketing and loyalty product information please call toll-free 800-890-9351, 212-699-8050, ext. 702 from outside North America, or visit http://www.mypoints.com .

NOTE: MyPoints is a trademark of MyPoints.com, Inc. Other product and company names herein are trademarks of their respective owners.

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Statements in this press release regarding MyPoints.com, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's prospectus dated August 19, 1999.

SOURCE MyPoints.com, Inc.

CONTACT: Roberto Ramos of StarMedia Network, Inc., 212-905-8268, or roberto.ramos@starmedia.net; or Geoff Ossias of MyPoints.com, Inc., 415-676-3700, ext. 2210, or geoff.ossias@mypoints.com; or Alicia V. Nieva-Woodgate of Morgen-Walke Associates, Inc., 415-439-4506, or anievawoodgate@mwa-sf.com, for MyPoints.com, Inc./