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MyPoints.com, Inc. (ticker: MYPT, exchange: NASDAQ) News Release - 21-Sep-1999

Users Are Rewarded With Currency to Drive New 'Excite Assistant' Product

Distribution

SAN FRANCISCO, Calif., Sept. 21 /PRNewswire/ -- MyPoints.com (Nasdaq: MYPT) today announced an online incentive program for Excite Assistant users. The Excite Assistant is a free application available at Excite.com, which allows users to search for, access and view content and use email from the desktop. The program will provide the Excite Assistant user base with the opportunity to earn points for the adoption and referral of a new Excite Assistant product. The co-branded online incentive program, MyPoints for Excite Assistant, is expected to roll out in the fourth quarter of 1999.

The MyPoints for Excite Assistant program will be managed by MyPoints.com (www.mypoints.com), a leading provider of Internet direct marketing, incentive and loyalty products. The MyPoints for Excite Assistant program represents the first incentive point program instituted by Excite, the popular Internet portal.

"Excite@Home recognizes the ability of online point programs to drive customer acquisition, usage and referral," said Ray McFadden, director of Product Marketing for Excite@Home (Nasdaq: ATHM). "The MyPoints for Excite Assistant program will also help build loyalty by giving our members the opportunity to earn rewards points in a setting specifically designed for Excite Assistant Users. We chose to work with MyPoints.com on this project because they can get a cost-effective program up and running quickly."

The program will give users opportunities to earn points good for a wide variety of products and services, including frequent flyer miles and other travel awards, long distance phone cards, free books and CDs, and other merchandise from more than 50 brand-name rewards providers. Users will be able to earn points for, among other things:

-- Enrolling in MyPoints for Excite Assistant.

-- Downloading a new Excite Assistant desktop client.

-- Referring the Excite Assistant desktop client to friends.

-- Interacting with email and Web-based advertisements through the

MyPoints(R) Program.

"Excite is a leading portal," said Steve Markowitz, Chairman and CEO of MyPoints.com. "Their decision to choose MyPoints.com as their provider for a loyalty program for the Assistant application sends out a strong message -- MyPoints.com is the Web's number one provider of loyalty programs."

To date, MyPoints.com has signed agreements with many of the Web's most popular sites to operate their online loyalty point programs, including: Excite@Home, GTE, NextCard, Prodigy, Talk City, USA.NET and XOOM.com.

About MyPoints.com

MyPoints.com, Inc. is a leading provider of Internet direct marketing, incentive and loyalty products. The Company operates MyPoints(R) (www.mypoints.com), an Internet direct marketing membership program, as well as Internet loyalty point programs based on the Company's technology. MyPoints.com serves more than three million consumers and 200 advertisers and partners through its programs.

The Company's flagship MyPoints Program offers direct marketers an approach to Internet advertising that integrates targeted email and Web-based offers with the infrastructure to give consumers points as an incentive to respond to those offers. Points earned through the MyPoints Program may be redeemed for a wide variety of products and services, such as travel awards, gift certificates, and prepaid phone cards, from more than 50 rewards providers, including Barnes & Noble, Hilton HHonors, and Macy's. MyPoints.com's loyalty technology -- known as the Digital Loyalty Engine(TM) -- has been chosen to power the online rewards programs of leading Internet companies such as Excite@Home, GTE, NextCard, Prodigy, Talk City, USA.NET and XOOM.com.

NOTE: MyPoints and BonusMail are trademarks of MyPoints.com, Inc. Other product and company names herein are trademarks of their respective owners.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding MyPoints.com, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's prospectus filed with the SEC and dated August 20, 1999.

SOURCE MyPoints.com