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MyPoints.com, Inc. (ticker: MYPT, exchange: NASDAQ) News Release - 21-Apr-1999

MyPoints and MyPoints BonusMail Services Give Advertisers Ability To Combine Targeted Web-based And Email Offers With E-Commerce Incentives

SAN FRANCISCO, Calif. (April 21, 1999)—MyPoints.com, Inc. (www.mypoints.com) has merged its MyPointsâ and BonusMailâ membership programs, offering a new approach to Internet advertising integrating direct marketing by targeted email and Web-based offers with the infrastructure to offer consumers rewards points to respond to those offers.

"Using the new MyPoints Program, an advertiser can target specific online consumers, reach out to them with rewarded email or Web-based messages, drive them to a commerce site, and reward them for taking advantage of an offer," said Steve Markowitz, Chairman and CEO of MyPoints.com. "It’s a complete solution to direct marketing over the Internet."

The new MyPoints Program enables advertisers to offer consumers points to respond to their messages both online at the MyPoints Web site (www.mypoints.com), and through MyPoints BonusMail email advertising. Consumers can aggregate points earned through either medium for a wide variety of products and services—such as travel awards, gift certificates, and prepaid phone cards—from roughly 50 rewards providers, including Barnes & Noble, Hilton HHonors, and Macy*s.

The integration of the Company’s two direct marketing membership programs comes at a time of increased interest among advertisers in Internet direct marketing. Analysts such as Forrester Research have projected that over the next several years, an increasing portion of online advertising expenditures will be dedicated to direct marketing.

"This is the case of the right service at the right time," said Chaz Berman, MyPoints.com’s Senior Vice President of Sales. "Everybody is searching for the right way to do direct marketing online—you can’t spam people, and competition for the consumer’s attention is so intense you need to have a pre-established relationship in place to reach Internet consumers effectively. MyPoints allows advertisers to take advantage of the relationships we already have with each of our members—to target them, reach them, and reward them."

MyPoints.com serves roughly 2 million consumers and 200 advertisers and partners across its direct marketing and loyalty programs.

About MyPoints.com

Founded in 1996 as Intellipost Corporation, MyPoints.com, Inc. (www.mypoints.com) is a leading provider of Internet direct marketing and loyalty solutions. MyPoints.com serves approximately two million consumers and 200 advertisers and partners through its direct marketing programs, MyPoints and MyPoints BonusMail, and various loyalty programs based on the Company’s technology. Together, MyPoints and MyPoints BonusMail offer advertisers a unique approach to Internet advertising integrating direct marketing by targeted email and Web-based offers with the infrastructure to offer consumers rewards points to respond to those offers. Rewards points earned through the MyPoints Program may be redeemed for a wide variety of products and services—such as travel awards, gift certificates, and prepaid phone cards—from roughly 50 rewards providers, including Barnes & Noble, Hilton HHonors, and Macy*s. MyPoints.com operates loyalty point programs on behalf of companies such as GTE, NextCard Internet VISA, and Prodigy.

MyPoints.com enjoys a strong mix of premier venture and strategic backing. The company’s venture backers include: Henry Kravis, George Roberts and other partners of the investment firm of Kohlberg Kravis Roberts & Co. (KKR); Applewood Associates; Labrador Ventures (an affiliate of Draper Fisher Jurvetson), Technology Crossover Ventures; and several other venture funds. The company’s strategic backers include: Experian, a global database services company and a unit of Great Universal Stores PLC (London Stock Exchange: GUS); PRIMEDIA Ventures, the investment arm of PRIMEDIA Inc. (NYSE: PRM), a leading trade publisher; Dai Nippon Printing Co., Ltd., one of the world's largest printing company; and Brierley & Partners, which designed and/or operates the nation's most prominent loyalty programs, including Hertz #1 Club Gold, Neiman Marcus In-Circle, and United Airlines Mileage Plus.

MyPoints.com, Inc., MyPoints, MyPoints BonusMail, and Intellipost are trademarks of MyPoints.com, Inc. All other product and company names herein may be trademarks of their respective owners.