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MyPoints.com, Inc. (ticker: MYPT, exchange: NASDAQ) News Release - 12-Dec-2000

SAN FRANCISCO and TOKYO, Dec. 12 /PRNewswire/ -- MyPoints.com, Inc. (Nasdaq: MYPT), the Internet's leading loyalty marketer, and Dai Nippon Printing Co., Ltd. (DNP), Japan's leading supplier of publishing and direct marketing services, today announced the launch of MyPoints(R) Japan (www.mypoint.com).

Designed to serve the fast-growing Japanese Internet market, the program is a localized version of the successful U.S.-based Internet marketing program, MyPoints(R). Through the MyPoints(R) Japan program, Japanese advertisers have the opportunity to give consumers a tangible incentive to read and respond to targeted opt-in email and shop online. MyPoints(R) Japan expects its membership base to reach nearly one million by the close of 2001.

"MyPoints(R) Japan gives MyPoints.com a presence in one of the largest and fastest growing Internet advertising markets in the world," said Noah Doyle, vice president of international development. "Like our other sister program, MyPoints Europe, MyPoints Japan effectively leverages our investment in technology and our expertise in running the Internet's leading loyalty marketing program."

"The launch of MyPoints(R) Japan gives DNP the opportunity to build on our relationships with leading Japanese advertisers at a time when they are particularly open to the advantages offered by marketing online," added Kensuke Nakamura, president of MyPoints(R) Japan. "We anticipate that marketing the MyPoints way-rewarding consumers to interact with targeted, opt-in offers by email and on the Web-will prove to be a very successful model in Japan."

The program's charter advertisers include some of Japan's most popular online and offline brands, such as Alpen, a sports specialty retailer; Famima.com, the online presence of Family Mart, one of Japan's largest convenience store chains; Fancl, a leading Japanese cosmetics and health products maker; and Gpara.com, an online game distribution site.

MyPoints Japan members will be able to redeem their points with many popular retailers and service providers, including the Japanese post office; Daiei, one of Japan's largest general merchandise store; JTB, Japan's largest travel agency; Ticket Pia, Japan's leading ticket distributor; UC Card, a leading issuer of consumer credit; and Wacoal, one of the Japan's largest manufacturers of women's clothing.

MyPoints(R) Japan, a joint venture between MyPoints.com and DNP, is designed to take advantage of Japan's fast-growing Internet advertising market, which is expected to reach more than $2.6 billion by 2003, according to industry analysts. MyPoints(R) Japan leverages the technology and marketing protocols developed by MyPoints.com as well as DNP's nationwide sales force and client base of thousands of Japanese direct marketers.

MyPoints Japan marks MyPoints.com's second branded international launch this year, following the Company's launch of MyPoints Europe -- a joint venture between MyPoints.com and The Great Universal Stores, P.L.C.

About Dai Nippon Printing

Dai Nippon Printing Co., Ltd. (DNP) was founded in 1876 as Japan's first full-scale printing company. The Company got its start in publication printing but has since diversified its operations to include commercial printing, packaging, decorative interiors, electronics, business forms and information media supplies. Today, the DNP Group of companies, with its consolidated net sales of more than $12 billion (in fiscal 2000), is the world's largest corporate group with comprehensive printing operations. In Japan, there are 17 division offices, 58 sales offices and 33 plants in major cities, as well as 14 sales offices and seven plants overseas. The DNP group currently employs approximately 35,000 people. DNP's URL address is http://www.dnp.co.jp

About MyPoints.com

MyPoints.com, Inc. is the Internet's leading loyalty marketer. The Company's flagship service, MyPoints(R), features a True Opt-in(R) database of members and provides advertisers with an integrated suite of rewarded media products-including enhanced email and dynamically-served web offers-through which to target, acquire and retain customers. The Company has sales offices in cities nationwide. For detailed product information please call 800-890-9351, 212-699-8050, ext. 7702 from outside North America, or visit MyPoints.com at http://www.corp.mypoints.com.

TRADEMARKS: MyPoints(R), Cybergold(R) and True Opt-in(R) are trademarks of MyPoints.com, Inc. Other product and company names herein are trademarks of their respective owners.

MYPOINTS.COM "SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Statements in this press release regarding MyPoints.com, Inc.'s business which are not historical facts are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include statements regarding future revenue and market growth. All forward-looking statements included in this document are based upon information available to the company as of the date hereof, and the company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from current expectations. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in MyPoints.com's report on Form 10-K for the year ended December 31, 1999. SOURCE MyPoints.com, Inc.

CONTACT: Geoff Ossias, geoff.ossias@mypoints.com, or investors, Dirk Aulabaugh, dirk.aulabaugh@mypoints.com, both of MyPoints.com, Inc., 415-676-3700; or Libby Roberge or Rachel Peters, both of G.S. Schwartz & Co., 212-725-4500, or mypoints@schwartz.com, for MyPoints.com, Inc.