Senior Project Manager

Managed a complete revision to the existing site as an integrated site for MyPoints and BonusMail. Directed the following departments: Development, Operations, Design, Marketing, Legal, Copywriting, and Quality Assurance. This project required extensive defect remediation. I analyzed the results of focus groups to choose design and layout of site and corporate logo. I directed rewrite of all existing communication - member and non-member. I created a sub site for re-activation for returning members. Following revision of site, membership grew from 10,000 to 17 MILLION members. MyPoints.com enjoyed a Web reach of more than 11 percent during the period, and received more than 8.6 million unique visitors, according to Media Metrix. Media Metrix also ranked MyPoints.com the Internet's No. 1 Incentive site and No. 3 retail portal.

Responsible for the following initiatives, which involved specifying, designing, implementing, and launching the following new products for the website:

• Web-based unsubscribe for members
• Web-based account consolidation for members
• New functionality for web-based update account info for members
• Web-based update account, short version for members
• Web-based email volume control for members
• Admin-based consolidation for member care
• Email volume control for member care
• "Links" program (in which members earn Points for signups from their homepages) and provide ongoing support for the new program
• "Share the Rewards" program (in which members earn Points for referring new members)
• Web-based request for missing secure information for members, such as missing password
• Forced login for secure areas of website
• Special Values section of MyPoints website
• DAMM functionality (Dynamically Assigned Marketing Messages), including creating the admin program, and administrating the program
• Changes to “Join” button on nav bar, which allows "web surfing buddy" to signup
• Revised "QuickList by Partner" approach from hard-coded HTML in DynaEdit to GOCI control, which allows rapid implementation of new co-brands and easier administration to existing environments
• “Members speak up” on Member Home page
• Revised login process for BonusMail members

Senior Project Manager

This program allowed MyPoints to extend its marketing reach into the international marketplace by partnering with StarMedia, the #1 portal and ISP within the emerging Latin on-line market. Led team of approximately 20 from the following departments: Development, Operations, Design, Marketing, Legal, Copywriting, and Quality Assurance. This eighteen-month project launched in five releases, each delivered within client’s timeline.

• Implement Spanish and Portuguese private label programs—versions of MyPoints software revised to control multiple European languages
• Managed launch requirements for Spanish and Portuguese sites
• Created process to manage site content translation
• Managed export of all site content, translation in two languages and import the translation
• Managed testing site, bug detection and fix cycles
• Created StarMedia organizational chart, used by StarMedia to staff their new department
• Implemented first non-US offline file transfer (for StarMedia's clients). This included helping client to acquire PGP encryption technology only released to non-US companies in January of this year
• Initiated new JavaScript functionality, which supports popup images for redemption catalogs
• Managed and implement demographics changes associated with new market requirements
• Supervised resolution of legal issues regarding ownership, terms of service, privacy policy
• Created Administrative logins for all StarMedia personnel, including giving approvals and granting access permissions to different levels
• Reviewed all existing MyPoints reports from all departments to compile a summary of required reports, which will be used as the basis for all future private systems

Senior Project Manager

Successfully launched international e-commerce and one-to-one marketing website for joint venture between MyPoints and Japanese partner (DNP) in the emerging market in Japan.

• Led cross-departmental team of approximately 20, including development, design operations, database, marketing, and quality assurance
• Wrote business specifications for implementing second phase of program, involving modifications to database for localization, including address, telephone numbers which required modification to multiple areas of the website
• Mananged client communications, both internationally and locally when a delegation was in the office
• Managed client training for use of the system, both administrative and production
• Supported international client through translation, design, graphic upload through FTP, promotion from development servers to production
• Supported client through site launch

Senior Project Manager

Supported the marketing department by implementing 3 membership acquisition sweepstakes netting over 350,000 new members.

• Wrote PL/SQL statements to select award winners
• Analyzed reports for fraudulent account activity
• Removed suspicious new accounts from database
• Devised process to choose sweepstakes winners
• Created PR materials following sweepstakes close
• Managed sweepstakes vendor relation

Senior Project Manager

Supported this new client as we implemented an issuer and redemption relationship with this client.

• Created issuer relationship for Points for Purchase
• Implemented redeemer programs for 8 redemption catalogs
• Launched program
• Established processes for implementing issuers and redeemers for future production department personnel

Senior Project Manager

Relaunched co-branded loyalty/affinity website program. Interfaced with development, operations, QA, design. Acted as key client contact. Provided client training in this B2B program for rewarding their employees for successes at their jobs.

Senior Project Manager

I created and launched Excite Assistant co-brand loyalty/affinity program.

• Implemented multi-level Refer-a-Friend functionality. This positioned MyPoints to offer various Points in n-tiered referral program. Implementation of this program has increased new active memberships by 1-5%
• Executed first implementation of GAP II and III emails. This increased conversion of non-activated members to activated members from 12 to 25%

Consultant

Acted as consultant and local product expert for MasterCard production team. Provided detailed information on developing scooping requirements, timelines, and helped manage client expectations during critical startup of new program

Senior Project Manager

This new product was designed to reduce member care email by 30-50% by capturing orphan point-earning transactions

• Defined process for capturing and distributing misdirected member Points
• Developed flow chart of member communication and processing member Points
• Managed development of new processes to post member Points
• Managed Quality Assurance testing of new processes and redefine requirements as needed

Project Manager

This marketing initiative was designed to improve conversion by offering incentive for enrollment.

• Designed procedure giving electronic certificates as incentive for signup
• Managed client communication
• Tested, deployed and deactivated process on completion of test
• Designed and requested PL/SQL reports to evaluate effectiveness of pilot program

MyPoints, Loyalty, Production
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Senior Project Manager

• Trained my replacement as director for the MyPoints default site
• Trained junior loyalty department employees on production tools and procedures
• Trained client technical producers and member care personnel on use of administrative tools and production procedures
• Trained MyPoints staff on new procedures as a result of code merge, including multiple language support and revisions to Point redemption process

MyPoints, Various
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Project Manager

• Initiated new procedure for Member Care team to process 1 million Points per week through PGP-encrypted FTP site
• Maintained and distributed list of commonly used Dynatag (proprietary software) Helpers for web producers in the production department
• Maintained web-based list of existing co-brand programs used by client services
• Participated in co-brand and private label template creation committees
• Created process flow diagrams for member sign up, earn and spend. These charts were used in client sales presentations

Executive Producer

Produced Strange and Beautiful, $600,000 film, documenting their purchasing philosophy with interviews of over 100 executives and suppliers across the United States. Shot 57,000 feet of film, edited to 23-minute documentary

Stage Manager

Stage managed product rollout extravaganza for Motorola, creating enthusiasm for new SP50 radio, including pyrotechnics, comedic emcee Dale Irvin, 12-piece band Rupert’s Orchestra, intelligent lighting, sound, video wall at Caesars Palace in Las Vegas

Line Producer

Produced and stage managed Motorola’s Officers Meeting, including 3D seamless panoramic slide projection, video projection, entertainer Joel Grey, and singing dance troupe Zanadu

Video Producer

Produced video incorporating Jay Leno and Penn & Teller interacting with audience to culminate annual meeting for Motorola Officers Meeting

Senior Producer

Directed and produced video for annual meeting of Mike Ditka and the late Harry Caray having a friendly argument over baseball vs. football

Producer, multi-media programmer

Mounted annual fifteen-city dealer tours, utilizing live entertainer Pete Barbutti, 16mm anamorphic panoramic projection, seamless panoramic slide projection with video, teleprompting

Senior Producer

Created “mini-museums” as entranceways to business meetings, to create a unique, engaging experience for audience participants. A serpentine pathway led participants through scenes telling the story of their clients’ experience of poor service

Senior Producer

Produced 5 annual trade show and “ride and drive show”, which included live talent, video, sound, lighting, factory tour, and culminating in hands-on experience of operating over thirty pieces of equipment in a quarry. Included shooting and editing 68-minute video.

Programmer, projectionist

Created 21-projector 3D slide show for dealer force with a real boat bursting through screen toward the audience

Senior Producer

Produced and stage managed Quality Showcase utilizing seamless 50’ wide wide-screen video projection

Programmer, projectionist

Programmed and installed 30-projector scenic background projection system for theatrical presentation The Choice, installing custom-built 30’ X 60’ rear projection screen and theatrical scrim

Senior Producer

Introduced President of to the stage by creating a video of hot air balloon lowering him outside ballroom, and coinciding with his entrance to the actual ballroom doors